This was a great project, designing and installing the hoarding graphics for St Edmund's Terrace (for The Linton Group). We aimed for a design that would work for both brands, and the white and brushed gold colour scheme was a perfect fit for this exclusive London development's elegant, contemporary feel.
The sloping nature of the hoarding presented a unique challenge, demanding meticulous visualisation to ensure the text was level and that the design maintained its elegance and legibility from all angles.
Primary Typeface: Gill Sans Nova by Eric Gill for Monotype
Font: Gill Sans Nova Medium
Font: Gill Sans Nova Medium